Project Overview
Montreal-based spinning instructor brand, was launching with a mission to bring high-intensity, music-driven spin classes to the city. With no prior brand presence, the goal was to establish a bold identity that captured the energy of the classes and positioned the business as both professional and approachable for a growing fitness community.

What We Did
We partnered with the founder to create the brand identity and digital presence from scratch. The design direction was inspired by movement, rhythm, and intensity—translating the energy of a live spin class into a visual language. We developed a modern logo, bold typography, and a dynamic color palette that became the backbone of the brand.

For the website, we designed and launched a mobile-first platform that makes it simple to discover classes, book sessions, and connect with the instructor. Integrated scheduling tools allow seamless class reservations, while strong visuals and instructor storytelling showcase the unique experience [Business Name] delivers.

User Journey Design
We mapped the user flow to mirror the excitement and momentum of joining a class:

Introduction: A high-energy homepage introduces the brand with striking visuals, clear messaging, and calls-to-action to book a class.

Exploration: Visitors can browse class formats, read about the instructor’s philosophy, and connect with the community through testimonials and social links.

Conversion: Integrated booking functionality makes class sign-ups quick and frictionless.

Engagement: Newsletter sign-ups, event promotions, and fitness content foster ongoing connection and keep the community engaged.

The result is a website and brand system that doesn’t just inform—it motivates. From the bold visuals to the seamless booking flow, the digital presence sets the tone for a business built on energy, connection, and performance